The Financial Freedom Lab Reading List

Books to Guide Your Life, Development, Business, and Finances

Reading is essential for those who seek to rise above the ordinary.

Jim Rohn

These are the books that are on the shelves at the Financial Freedom Lab. 

Top Book Recommendations

Books to Read If You Get a Chance

Read These Books If You’re Bored

Commercial Real Estate for Beginners: The Basics of Commercial Real Estate Investing by Peter Harris

The Passive Income Playbook by Raza Imam

The Millionaire Next Door by Thomas J. Stanley

My Upcoming Reading List

Personal Finance

• The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarco
• What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know About Money by Liz Davidson
• The Little Book That Still Beats the Market by Joel Greenblatt
• The Little Book of Valuation: How to Value a Company, Pick a Stock, and Profit by Aswath Damodaran
• Margin of Safety: Risk Averse Value Investing Strategies for the Thoughtful Investor by Seth A Klarman
• Set for Life: Dominate Life, Money, and the American Dream by Scott Trench
• The Richest Man in Babylon by George S Clason
• Think and Grow Rich by Napoleon Hill
• 7 Strategies for Wealth and Happiness: Power Ideas from America’s Foremost Business Philosopher by Jim Rohn
• How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets by Felix Dennis
• Retire Young, Retire Rich: How to Get Rich Quickly and Stay Rich Forever! by Robert Kiyosaki
• The Compound Effect by Darren Hardy

Self Improvement

• The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life by Bernard Roth
• Elevate: As Essential Guide to Life by Joseph Deitch
  
• In The Zone: How Champions Think and Win Big by Clyde Brolin
• The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo
• Mastery: The Keys to Success and Long-Term Fulfillment by George Leonard
• The New Master Key System by Charles F. Haanel
• Getting There: A Book of Mentors by Gillian Zoe Segal
• 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson
• Born for This: How to Find the Work We Were Meant to Do by Chris Guillebeau
• The Little Book of Talent: 52 Tips for Improving Your Skills by Daniel Coyle
• The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be by Mark Sanborn
• The Rise of Superhuman: Decoding the Science of Ultimate Human Performance by Steven Kotler
• Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career by Carla A Harris
• Peak: Secrets from the New Science of Expertise by Anders Ericsson and Robert Pool
• So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport
• Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit
• Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans
• Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
• The Talent Code: Greatness Isn’t Born. it’s Grown. Here’s How. by Daniel Coyle
• Personal Development for Smart People by Steve Pavlina
• What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter
• On Writing Well: An Informal Guide to Writing Nonfiction by William Zinsser
• Habit Stacking: 127 Small Changes to Improve Your Health, Wealth, and Happiness by S.J. Scott
• The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
• How Will You Measure Your Life? by Clayont Christensen, James Allworth, and Karen Dillon
• Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferriss
• The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Tim Ferriss
• The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Tim Ferriss
• Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey
• Mastery by Robert Greene
• The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane

Business Acquisition

• How to Buy a Business, Step By Step: Become a Millionaire in 365 Days by Sterling Cooper
  
• Here’s the Deal: Everything You Wish Your Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  
• The BizBuySell Guide to Buying a Small Business: A Road Map to the Successful Purchase of a Business by Ed Pendarvis
  
• The HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company by Richard S. Ruback and Royce Yudkoff

Startups, Entrepreneurship, and Side Hustle

• The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long Term Growth by Eric Ries
• The Essential Habits of 6-Figure Bloggers: Secrets of 17 Successful Bloggers You Can Use to Build a Six-Figure Online Business by Sally Miller
  
• Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox
• Start Your Own Business: The Only Startup Book You’ll Ever Need by the Staff of Entrepreneur Media
• What If It Does Work Out: How a Side Hustle Can Change Your Life by Susie Moore
• Made to Stick: Why Some Ideas Survive and Others Die
• Start Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them by Garrett Sutton
• Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
• DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
• The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want. by Elaine Pofeldt
• How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
• Side Hustle: From Idea to Income in 27 Days by Chris Guillebeau
• The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
• David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell
• Outliers: The Story of Success by Malcolm Gladwell
• The Start-Up J Curve: The Six Steps to Entrepreneurial Success by Howard Love
• Your Move: The Underdog’s Guide to Building Your Business by Ramit Sethi
• Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Sprint: How to Solve Big Problems and Test new Ideas in Just Five Days by Jake Knapp, John Zeratsky, and Braden Kowitz
• Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson
• The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank and Bob Dorf
• The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

Psychology

• The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It by Kelly McGonigal PhD
• Mistakes Were Made (But Not By Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Caroll Tavris and Elliot Aronson
• The Art of Thinking Clearly by Rolf Dobelli
• The Happiness Animal by Well Jelbert
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• The Happiness Equation: Want Nothing + Do Anything = Have Everything by Neil Pasricha
• Thinking, Fast and Slow by Daniel Kahneman
• Thank You For Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations by Thomas Friedman
• Smartcuts: The Breakthrough Power of Lateral Thinking by Shane Snow
• The Ego is the Enemy by Ryan Holiday
• SuperBetter: The Power of Living Gamefully by Jane McGonigal
• Reality is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal
• The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life
• Drive: The Surprising Truth About What Motivates Us by Daniel Pink
• The Obstacle is the Way: The Timeless Art of Turning Trials Into Triumph by Ryan Holiday
• The 48 Laws of Power by Robert Greene
• Influence: The Psychology of Persuasion by Robert Cialdini
• Grit: The Power of Passion and Perseverance by Angela Duckworth

Sales

• Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan
• Exactly What to Say: The Magic Words for Influence and Impact by Phil M Jones
• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore
• Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
• Confessions of a Public Speaker by Scott Berkun
• How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes
• Never Split the Difference: Negotiating as If Your Life Depended On It by Chris Voss and Tahl Raz

Real Estate

• Retire Early with Real Estate: How Smart Investing Can Help You Escape the 9-5 Grind and Do More of What Matters by Chad Carson
• Real Estate Note Investing: Using Mortgage Notes to Passively and Massively Increase Your Income by Dave Van Horn
• Investing in Real Estate Private Equity: An Insider’s Guide to Real Estate Partnerships, Funds, Joint Ventures, and Crowdfunding by Sean Cook
• The Ultimate Beginner’s Guide to Real Estate Investing by Joshua Dorkin and Brandon Turner
• The Millionaire Real Estate Investor by Gary Keller
• Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs by Mark Podolsky
• The Book on Investing in Real Estate with No (and Low) Money Down: Real Life Strategies for Investing in Real Estate Using Other People’s Money by Brandon Turner
• The Book on Managing Rental Properties: A Proven System for Finding, Screening, and Managing Tenants with Fewer Headaches and Maximum Profit by Brandon Turner and Heather Turner
• The Comprehensive Guide to Commercial Real Estate Investing by Ian Formigle
• How to Be a Real Estate Investor by Phil Pustejovsky
• How We Bought a 24-Unit Apartment Building for (Almost) No Money Down: A Bigger Pockets QuickTip Book by Brandon Turner
• Long Distance Real Estate Investing: How to Buy, Rehab, and Manage Out-of-State Rental Properties by David Greene

Management

• Let My People Go Surfing: The Education of a Reluctant Businessman-Including 10 More Years of Business Unusual by Yvon Chouinard
• Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
• Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renee Mauborgne
• The Personal MBA: Master the Art of Business by Josh Kaufman
• Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
• Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju and Z. Zhang
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
• Surge: Supercharge Your Life, Business & Legacy by Richard Lorenzen
• The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker
• The 33 Strategies of War by Robert Greene and Joost Effers
• Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable by Cameron Herold

Technology

• The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
• Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Atler
• Hooked: How to Build Habit-Forming Products by Nir Eyal
• The Gamification Toolkit: Dynamics, Mechanics, and Components for the Win by Kevin Werbach and Dan Hunter
• Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-Kai Chou

Productivity

• To-Do List Formula: A Stress-Free Guide to Creating To-Do Lists That Work by Damon Zahariades
• The Art of Thinking in Systems: Improve Your Logic, Think More Critically, and Use Proven Systems to Solve your Problems – Strategic Planning for Everyday Life by Steven Schuster
• The 80/20 Rule: The Secret to Achieving More with Less by Rochard Koch
• Smarter Faster Better: The Transformative Power of REAL Productivity by Charles Duhigg
• Deep Work: Rules for Focused Success in a Distracted World by Cal Newport